Upload CRM or billing data and get retention metrics, ARR waterfalls, ARR growth, and customer-level explanations in minutes.
| Movement | ARR Impact | % of BoP ARR | Customers |
|---|---|---|---|
| Beginning ARR | $4.20M | 100.0% | 428 |
| New ARR | +$800k | 19.0% | 36 |
| Expansion | +$400k | 9.5% | 52 |
| Contraction | -$85k | -2.0% | 14 |
| Churn | -$125k | -3.0% | 9 |
| Ending ARR | $5.19M | 123.5% | 455 |
| Customer | Driver | ARR Impact | Metric Impact |
|---|---|---|---|
| Acme Cloud | Enterprise Upgrade | +$280k | NRR +6.7 pts |
| Northstar Security | Cloud Security Expansion | +$120k | NRR +2.9 pts |
| Beacon Health | Account downgrade | -$85k | GRR -2.0 pts |
| Metro Retail | Customer churn | -$125k | GRR -3.0 pts |
| Atlas AI | New logo | +$95k | Growth +2.3 pts |
Finance, RevOps, and Sales often calculate NRR, GRR, churn, and ARR growth from different systems. TrueARR turns raw CRM or billing data into one explainable retention story.
Leadership needs the updated number and the customer-level drivers, not another spreadsheet rebuild.
Sales looks at bookings, Finance looks at billing, and the board expects one clean answer.
When investors or executives ask for GRR, NRR, churn %, and ARR growth, speed matters.
Closed-won contracts, renewals, expansions, downgrades, and churn signals from CRM.
Invoices, actual spend, paid revenue, customer activity, and finance-controlled reporting.
No SQL. No integrations. No manual modeling. Get NRR, GRR, churn, ARR growth, and waterfall drivers in minutes.
| Data Source | Format | Records | Size | Uploaded | Status | |
|---|---|---|---|---|---|---|
| invoices_q4.csv ↓ invoices_q4.csv | - | - | 717 KB | 11/5/2025 | ✓ Ready | ✏️ 🗑 |
| bookings_2024.csv ↓ bookings_2024.csv | - | - | 717 KB | 10/23/2025 | ✓ Ready | ✏️ 🗑 |
| Customer ID | Product | ARR | Stage | Start | Term |
|---|---|---|---|---|---|
| taxfix.de | AWS | $84,000 | Closed Won | 1/1/24 | 12 |
| bankleumi.co.il | GCP | $120,000 | Closed Won | 1/1/24 | 24 |
| vayyar.com | GCP | $96,000 | Closed Won | 1/1/24 | 36 |
| getport.io | AWS | $48,000 | Closed Won | 1/1/24 | 12 |
| retrain.ai | DoIT | $72,000 | Closed Won | 1/1/24 | 24 |
| Data Source | Format | Records | Size | Uploaded | Status | |
|---|---|---|---|---|---|---|
| sample2.csv ↓ sample2.csv | Format B | - | 630 KB | 5/1/2026 | Processing | ✏️ |
| invoices_q4.csv | - | - | 717 KB | 11/5/2025 | ✓ Ready | ✏️ 🗑 |
| bookings_2024.csv | - | - | 717 KB | 10/23/2025 | ✓ Ready | ✏️ 🗑 |
| Data Source | Format | Records | Size | Uploaded | Status | |
|---|---|---|---|---|---|---|
| sample2.csv ↓ sample2.csv | Format B | 8,827 | 630 KB | 5/1/2026 | ✓ Ready | ▶ Open |
| invoices_q4.csv | - | - | 717 KB | 11/5/2025 | ✓ Ready | ✏️ |
| bookings_2024.csv | - | - | 717 KB | 10/23/2025 | ✓ Ready | ✏️ |
| Mar '25 | Jun '25 | Sep '25 | Dec '25 | Mar '26 | Jun '26 | Sep '26 | Dec '26 | |
|---|---|---|---|---|---|---|---|---|
| ARR BoP | $0 | $619.6M | $667.7M | $635.3M | $613.4M | $512.4M | $440.3M | $363.7M |
| New ARR | +$45.6M | +$43.7M | +$28.3M | +$56.2M | $0 | $0 | $0 | $0 |
| Expansion ARR | +$50.3M | +$42.0M | +$32.3M | +$29.7M | $0 | $0 | $0 | $0 |
| Contraction ARR | -$31.3M | -$41.8M | -$79.7M | -$74.3M | -$53.3M | -$40.5M | -$38.2M | -$43.6M |
| Churn ARR | -$22.3M | -$16.1M | -$22.7M | -$40.9M | -$47.6M | -$31.6M | -$38.5M | -$41.1M |
| ARR EoP | $50.8M | $667.7M | $635.3M | $613.4M | $512.4M | $440.3M | $363.7M | $279.1M |
| Gross Retention | — | 90.7% | 84.8% | 81.9% | 83.5% | 85.9% | 82.6% | 76.7% |
| ARR Growth | — | 1214% | -4.9% | -3.5% | -16.5% | -14.1% | -17.4% | -23.3% |
TrueARR calculates the numbers, reconciles the sources, and explains the movement behind every metric.
Calculate net revenue retention, gross revenue retention, churn %, contraction, expansion, and ARR growth from uploaded CRM or billing data.
When the board, CEO, or investors ask for updated retention metrics, refresh the pack in minutes instead of rebuilding Excel.
Compare CRM/bookings ARR and invoice/billing ARR side by side, then explain the difference with clear drivers.
Click any metric or waterfall cell to see which customers drove churn, contraction, expansion, new ARR, and ARR growth.
Show the full bridge from beginning ARR to ending ARR, including New ARR, Expansion, Contraction, Churn, GRR, NRR, and ARR Growth %.
Turn metric movement into plain-English commentary, so Finance can answer why NRR changed, not just what the number is.
From the CFO to the analyst who builds the deck every quarter.
No more “why don't these numbers match?” moments in the board meeting. You arrive with both ARR truths reconciled and explained.
Stop rebuilding the ARR model every quarter in Excel. Upload your exports, map once, and get a repeatable waterfall in minutes.
You serve 5–10 SaaS clients, each with different data formats and quarterly board prep. TrueARR processes any CSV in the same workflow.
Join finance teams that have stopped fighting over spreadsheets and started trusting their numbers.
Start your free trial →