✦ ARR reconciliation, finally solved

One platform.
Bookings and billing ARR.
Zero arguments.

Upload your CRM export or invoice data. Get a board-ready ARR waterfall in minutes β€” with both truths reconciled.

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ARR Waterfall Analysis
Current ARR
$5.2M
Net Retention
119%
Gross Retention
95%
$4.2M
Start
+$800k
New
+$400k
Expand
-$200k
Churn
$5.2M
End ARR
Smart Insight
Bookings truth:
Strong expansion from 3 enterprise contracts signed in Salesforce. Churn rate at 4.5% β€” well below industry average.
Top Drivers
Enterprise Upgrade+$280k
New Logo - ACME+$120k
Platform Churn-$45k
The root problem

Everyone asks for ARR.
Nobody agrees what it means.

Sales and Finance are both right β€” they're just answering different questions. TrueARR reconciles them both.

Sales / RevOps

"ARR is what we sold."

Signed contracts in Salesforce. Bookings-based. Reflects future committed revenue and sales performance.

vs
Finance / Accounting

"ARR is what we billed."

Actual invoices paid. Billing-based. Reflects cash reality and recognized revenue for GAAP compliance.

How it works

From raw data to board-ready ARR

No SQL. No integrations. No manual modeling. Six steps, a few minutes.

Step 1 of 6
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Data Sources
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Data SourceFormatRecordsSizeUploadedStatus
invoices_q4.csv
↑ invoices_q4.csv
--717 KB11/5/2025βœ“ Ready✏️ πŸ—‘
bookings_2024.csv
↑ bookings_2024.csv
--717 KB10/23/2025βœ“ Ready✏️ πŸ—‘
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sample2.csv
↑ sample2.csv
Format B-630 KB5/1/2026Processing✏️
invoices_q4.csv--717 KB11/5/2025βœ“ Ready✏️ πŸ—‘
bookings_2024.csv--717 KB10/23/2025βœ“ Ready✏️ πŸ—‘
Processing sample2.csv β€” Normalizing records, detecting churn events, reconciling ARR movements…
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sample2.csv
↑ sample2.csv
Format B8,827630 KB5/1/2026βœ“ Readyβ–Ά Open
invoices_q4.csv--717 KB11/5/2025βœ“ Ready✏️
bookings_2024.csv--717 KB10/23/2025βœ“ Ready✏️
βœ“
sample2.csv is ready β€” 8,827 records processed across 4 products. Click β–Ά Open to run ARR analysis.
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← BackARR Waterfall Analysisβ†— Raw results
Current ARR
$279.1M
ARR Growth
↓23.2%
Net Retention
76.7%
Gross Retention
76.7%
ℹ️ Filters applied. Click any metric cell in the waterfall to drill down to the customer level.
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← BackARR Waterfall Analysis
Current ARR
$279.1M
ARR Growth
↓ 23.2%
Net Retention
76.7%
Gross Retention
76.7%
Mar '25Jun '25Sep '25Dec '25Mar '26Jun '26Sep '26Dec '26
ARR BoP$0$619.6M$667.7M$635.3M$613.4M$512.4M$440.3M$363.7M
New ARR+$45.6M+$43.7M+$28.3M+$56.2M$0$0$0$0
Expansion ARR+$50.3M+$42.0M+$32.3M+$29.7M$0$0$0$0
Contraction ARR-$31.3M-$41.8M-$79.7M-$74.3M-$53.3M-$40.5M-$38.2M-$43.6M
Churn ARR-$22.3M-$16.1M-$22.7M-$40.9M-$47.6M-$31.6M-$38.5M-$41.1M
ARR EoP$50.8M$667.7M$635.3M$613.4M$512.4M$440.3M$363.7M$279.1M
Gross Retentionβ€”90.7%84.8%81.9%83.5%85.9%82.6%76.7%
ARR Growthβ€”1214%-4.9%-3.5%-16.5%-14.1%-17.4%-23.3%
ARR Trend
ARR EoPChurnContractionExpansionNew ARR
Built for finance teams

Everything your board needs,
nothing you don't

πŸ€–

Any source format

Upload billing invoices (Format A) or CRM/bookings exports (Format B). Smart column detection maps your fields automatically β€” no template required.

βš–οΈ

Dual ARR reconciliation

The only platform that shows both bookings-based and billing-based ARR side by side, with a clear explanation of the gap between them.

πŸ”

Customer-level drilldown

Click any waterfall cell β€” New ARR, Churn, Expansion β€” and instantly see the list of specific customers behind that number.

πŸ“…

Monthly, quarterly, annual

Switch between reporting periods instantly. Board wants quarterly? Investor wants LTM? Auditor wants monthly? One click.

⚑

Board-ready in minutes

Export a clean CSV of your full waterfall. Paste directly into your board deck or investor update without reformatting.

πŸ”’

Your data stays yours

No CRM integration required. Your revenue data never touches third-party systems. Upload, analyze, delete β€” full control at all times.

Who uses TrueARR

Built for every seat at the table

From the CFO to the analyst who builds the deck every quarter.

CFO / VP Finance

Control the narrative

No more "why don't these numbers match?" moments in the board meeting. You arrive with both ARR truths reconciled and explained.

  • Standardize ARR definition across teams
  • Audit-ready waterfall at any moment
  • Explain churn spikes in one click
FP&A / RevOps

Take your weekends back

Stop rebuilding the ARR model every quarter in Excel. Upload your exports, map once, and get a repeatable waterfall in minutes.

  • Zero manual modeling or SQL
  • Instant customer-level drilldowns
  • Works with any CRM or billing export
Fractional CFO / Advisor

Scale across clients

You serve 5–10 SaaS clients, each with different data formats and quarterly board prep. TrueARR processes any CSV in the same workflow.

  • One tool for all client data formats
  • Board-deck ready output every time
  • Benchmark your clients against peers

ARR. No arguments.

Join finance teams that have stopped fighting over spreadsheets and started trusting their numbers.

Start your free trial β†’